The internet marketing landscape is evolving at light speed. Following up with last year’s successful series, this year’s seminar will make you current with the latest trends in web design. Led by an experienced e-marketing professional, this seminar is designed to educate new and existing business owners about website planning, development and management for marketing success.
The seminar will provide tips and tactics for effective web page copy and graphics. Discussions will be based on breadth versus depth of copy, educational information, user navigation and search engine rating strategies. In addition, we will discuss critical success factors for call-to-action strategies, basic transaction processing and harnessing the power of social media. Participants will leave with a better understanding of using these techniques for building website traffic as well as customer count and spend.