What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords to generate traffic to your site. In this three hour seminar, you will learn the steps to implementing Google AdWords: how to set up an account, create an ad, start a campaign and set a budget. The session will also describe how to optimize Google AdWords by creating highly targeted Ad Groups, A/B testing ad copy and applying clever bidding strategies. Following this seminar, you will leave with the ability to evaluate Google AdWords as a marketing strategy for your business and with a good understanding of how to effectively deploy it. Taught by Google Partner and National Trainer Matt Weber.
Fee: $30
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