Many business owners and executives understand they should use a customer relationship management (CRM) tool as the machine to manage their growth activities; however, over 40% do not have a CRM. And many of those with CRM’s in place are not using it effectively. That’s a missed opportunity. This discussion will take some of the mystery out of the CRM machine for small business owners and execs. Our focus will be on how a CRM can be programmed specifically for the an individual business and made to work for you.