Title: How to Land Internships & Entry Level Positions
Michelle Heatherly is the Director of Marketing of HCR, a high quality provider of professional consulting, remediation, construction, emergency response, and sludge dewatering services. She is committed to providing the highest level of service possible and ensuring customers have an excellent experience partnering with HCR.
Michelle has over 13 years experience in marketing and communications for both publicly and privately held companies in multiple industries, including a strong background with multi-unit franchisees and licensees of top international brands.
Michelle joined HCR in 2015 from international financial services group BBVA Compass Bankshares (NYSE:BBVA), where she served as Workplace Solutions Officer for the state of Florida for all 26 branches. Prior to that, she was Director of Client Engagement for national PR firm, Axia Public Relations, where she managed accounts for its top tier national and international clients. Michelle came to Axia after serving as Director of Marketing & Corporate Sales for six years for Powerhouse Gym International licensee Bailey’s Powerhouse Gym for its 13 health clubs in Florida and Georgia. Before Bailey’s, she was regional marketing manager for a major restaurant chain with 52 locations, building brand awareness for Applebee’s Neighborhood Grill & Bar (NYSE:DIN), Marble Slab Creamery (OTC: NEXC) and Qdoba Mexican Grill (NYSE:JBX).
In her role as Director of Marketing for HCR, Michelle develops marketing strategy by identifying customers’ current and future needs then creates two-way communication to engage, retain, develop and delight new and existing client relationships through impeccable communication, marketing, public relations and customer service.
Michelle received her bachelor’s degree in communications and public relations from the University of North Alabama, where she was President of the UNA Chapter of the Public Relations Council of Alabama and captain of the winning team at the Mid America PRC public relations competition. More recently, she has been recognized by industry peers throughout the state of Florida as she became a two-time Florida Public Relations Association Image Award winner in 2015, and was also awarded the first ever PRestige Award by the Public Relations Society of America - Tampa Bay Chapter last year. Michelle’s recent public speaking engagements include “The Do’s and Don’ts of Social Media,” “How to Give Legendary Customer Service” and “The Art of Networking: How to Build the Right Relationships.” She is also a certified inbound marketer.
Michelle enjoys volunteering annually in corporate hospitality at THE PLAYERS Championship and with Celebration Church regularly. Michelle has sponsored a child in Zimbabwe for the past five years whom she met during a July 2014 mission trip to Africa. In her free time, Michelle enjoys playing in a co-ed competitive adult soccer league through Orlando Sport and Social Club, cheering on the University of Alabama Crimson Tide and advocating for a cure for her nephew’s rare terminal genetic disorder, GM1 gangliosidosis.
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