{
	"event_id": "1116073",
	"eventinstance_id": "4134642",
	"calendar": {
		"id": 1,
		"title": "Events at UCF",
		"slug": "events-at-ucf",
		"url": "https://events.ucf.edu/calendar/1/events-at-ucf/"
	},
	"id": "4134642",
	"title": "Marketing Basics",
	"subtitle": null,
	"description": "\u003Cp\u003E\u003Cspan\u003EThis webinar provides an overview of the marketing process for small businesses and a close look at all elements of a marketing plan. Marketing is the driver of revenue growth and an imperative for small business success. Topics include the traditional four \u0026ldquo\u003BP\u0026rsquo\u003Bs\u0026rdquo\u003B of marketing \u0026mdash\u003B product, place, promotion, and price \u0026mdash\u003B as well as three new \u0026ldquo\u003BP\u0026rsquo\u003Bs\u0026rdquo\u003B with special application to small businesses \u0026mdash\u003B positioning, people, and planning.\u003C/span\u003E\u003C/p\u003E\u000A\u003Cp\u003E\u003Cspan\u003EPlease note: Certain devices\u0026rsquo\u003B operating systems (e.g., Windows S mode), browsers, programs/features, applications, firewalls, etc., may exist that restrict you from accessing this GoToWebinar session and its features. If you run into such technical difficulties, please do any of the following: Use Microsoft Edge, restart your device, disable Microsoft S Mode or configure your device\u0026rsquo\u003Bs firewall to allow GoTo Webinar to run. Use a different device.\u003C/span\u003E\u003C/p\u003E",
	"location": "Virtual",
	"location_url": null,
	"virtual_url": "https://events.blackthorn.io/en/6g3Q8Wa7/marketing\u002Dbasics\u002D5a1eVODJU2v",
	"registration_link": "https://events.blackthorn.io/en/6g3Q8Wa7/marketing-basics-5a1eVODJU2v",
	"registration_info": null,
	"starts": "Thu, 11 Jun 2026 10:00:00 -0400",
	"ends": "Thu, 11 Jun 2026 12:00:00 -0400",
	"ongoing": "False",
	"category": "Speaker/Lecture/Seminar",
	"tags": ["Small Business","Marketing"],
	"contact_name": "Lana Lia Garcia",
	"contact_phone": null,
	"contact_email": "lanalia.garcia@ucf.edu",
	"url": "https://events.ucf.edu/event/4134642/marketing-basics/"
}