{
	"event_id": "1116416",
	"eventinstance_id": "4134998",
	"calendar": {
		"id": 2793,
		"title": "Recreation and Wellness Calendar",
		"slug": "recreation-and-wellness-calendar",
		"url": "https://events.ucf.edu/calendar/2793/recreation-and-wellness-calendar/"
	},
	"id": "4134998",
	"title": "Marketing Basics",
	"subtitle": null,
	"description": "\u003Cp\u003E\u003Cspan\u003EA webinar providing an overview of the marketing process for small business, as well as a close look at all elements of a marketing plan. Marketing is the driver of revenue growth and an imperative for small business success. Topics include the traditional four \u0026ldquo\u003BP\u0026rsquo\u003Bs\u0026rdquo\u003B of marketing \u0026ndash\u003B Product, Place, Promotion, and Price \u0026ndash\u003B as well as three new \u0026ldquo\u003BP\u0026rsquo\u003Bs\u0026rdquo\u003B with special application to small businesses \u0026ndash\u003B Positioning, People, and Planning.\u003C/span\u003E\u003C/p\u003E\u000A\u003Cp\u003E\u003Cspan\u003EPlease note: Certain device\u0026rsquo\u003Bs Operating Systems (e.g. Windows S mode), browsers, programs/features, applications, firewalls, etc. may exist that restrict you from accessing this GoToWebinar session and its features. If you run into such technical difficulties please do any of the following Use Microsoft Edge Restart your device Disable Microsoft S Mode Configure your device\u0026rsquo\u003Bs firewall to allow GoTo Webinar to run. Use a different device.\u003C/span\u003E\u003C/p\u003E",
	"location": "Virtual",
	"location_url": null,
	"virtual_url": "https://events.blackthorn.io/en/6g3Q8Wa7/marketing\u002Dbasics\u002D5a1eVODJU2v",
	"registration_link": "https://events.blackthorn.io/en/6g3Q8Wa7/marketing-basics-5a1eVODJU2v",
	"registration_info": null,
	"starts": "Thu, 11 Jun 2026 10:00:00 -0400",
	"ends": "Thu, 11 Jun 2026 12:00:00 -0400",
	"ongoing": "False",
	"category": "Speaker/Lecture/Seminar",
	"tags": ["Small Business"],
	"contact_name": "Lana Lia Garcia",
	"contact_phone": null,
	"contact_email": "lanalia.garcia@ucf.edu",
	"url": "https://events.ucf.edu/event/4134998/marketing-basics/"
}