The theme for the 5th annual ICRC Conference calls professionals and academics to come together to discuss the rising demand for accountability, including the push for effectiveness metrics. These may show the return on investment (ROI) and return on effort (ROE) for all types of crisis and risk communication. What are the appropriate measurements by which crisis and risk communication can be or should be held accountable? How are health, safety and well-being preservation assessed and quantified with relationship to risk warnings and emergency communication? In business, how is success determined in areas such as post-crisis brand/image reputation repair, improved shareholder value and decreased litigation costs? Other measurement areas might consider: the impact of product recalls, post-scandal bounce-back, positive/negative social media chatter, impact on business outcomes and profitability. What works and what doesn’t? Why or why not?
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