UCF Alumni: College of Business Alumni Lunch & Learn - Tampa

Protecting Your Brand in the
Social Media Economy

Facebook, Twitter, LinkedIn, YouTube, WeChat, Instagram. What does it all mean to you and your brand? "Likes," "Comments," "Recommendations"... how is your customer participating in the social media marketplace

Social media has changed the marketplace forever. As participation in social media increases, younger generations enter the commercial marketplace, and "user-generated feedback" grows in credibility, you must be in a position to effectively promote and protect your brand. On any given day a poor comment or attack from a competitor in one of the social channels can turn into a crisis for your reputation. During this complimentary luncheon, Dr. Carolyn Massiah will provide you with insights and information for you to better manage your marketing communication in this new and fast changing marketplace.

11:30 a.m. Registration & Networking
12 p.m. Lunch & Presentation

Black and gold business professional attire is suggested.
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About the Speaker
Carolyn Massiah is a marketing lecturer at the University of Central Florida. Her academic credentials include a Ph.D. in Marketing from the W.P. Carey School of Business at Arizona State University. 

Massiah's research focuses on inter group relations among consumers within the service marketing and consumer behavior domains. Specifically, she researches consumption experiences, commercial friendships, commercial social support, ethnic consumption, nested identities, sense of community, and social networks. In addition to her research interests, Dr. Massiah also focuses on several methodological areas of marketing research such as ethnographic exploration, social network analysis, and experimental analysis. 
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EVENT DETAILS 

Date & Time
Tuesday, Sept. 1
12 - 1 p.m.

Location
Feather Sound Country Club
2201 Feather Sound Drive
Clearwater, FL 33762
Map/Directions

Register Now: http://bit.ly/1KwsXI1
Register online by
Friday, Aug. 13.

Special Thanks
This event is possible thanks to the generous support of Jim, '88, & Jean Robinson. 

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