Gavan J. Fitzsimons, Ph.D., is the R. David Thomas Professor of Marketing and Psychology at Duke University's Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals such as the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Marketing Research. His ideas have also been featured on NPR, CNN, MSNBC, the New York Times, the Wall Street Journal, Psychology Today, Oprah Magazine and Time Magazine. He is co-director of the Duke-Ipsos Center for Shopper Insights.
Read More