Led by Dr. Carolyn Massiah, this Marketing In Action workshop will expose participants to Segmentation, Targeting and Positioning, Marketing Intelligence and Social Media as they are used to build and strengthen a company’s brand in the consumer’s eyes. Through interactive in-class exercises, participants will learn to use these fundamental tools of marketing in scenarios relevant to their own businesses. Attendees will also leave this workshop with a sample of solid marketing tools that have had proven success with leading companies across a variety of industries.
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