Come out and learn how to market your business by creating unique value for your target customers from Tom Pisello, "the ROI Guy" and CEO of Alinean. Tom will provide you with the art and science you need to reshape your marketing and sales presentations to get buyer attention, motivate interest, accelerate sales cycles and reduce discounting.
Tom Pisello is the CEO / Founder of Alinean and well known as "the ROI Guy" through his popular blog and articles. Alinean creates value messaging, tools and training to empower sales and marketing to "deliver value to every customer conversation". Prior to creating Alinean in 2001, Tom created and launched several other software companies, and was a Managing VP at Gartner, pioneering their ROI / TCO tools offerings.
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