"The Business of Socks" with Steve Rollins, Senior Vice President - Rock ‘Em

Monday, September 23, 2019 4:30 p.m. to 5:30 p.m.

Register on COBA pass https://coba.it.ucf.edu/pass/login?ReturnUrl=%2fpass

Presenter Bio

Steve Rollins is the Senior Vice President of Rock ‘Em Socks, a sports licensed and lifestyle focused sock brand located in Orlando, FL. The company was started by his college classmate in a dorm room at UCF in 2011. Originally a customer, Steve took the opportunity to join the brand in it’s infancy to help take things to the next level. Over the past 6 years he has worked side by side with the founder to work in every department and grow all components of the business from production and design to marketing and sales. A fast, smart, and creative business mindset has brought the company value from every angle. Rock ‘Em works with over 150 colleges, the NCAA, and professional sports teams in the NBA & NHL. A unique business model has propelled Rock ‘Em to be a leader in the category by blending creativity with in-house production and speed to market.

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The Exchange: BA1 Rm 148



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