This session will introduce participants to the fundamental differences between a custom-designed website and a template-based website. We will spend time discussing the advantages and disadvantages of these two formats so that you can ensure that you implement the best strategic fit for your organization, budget, and goals. Next, we will discuss an overall framework for website structure and organization. We will spend time discussing pros and cons of sites that are organized at a product level, target market level, and at a user level. There are ramifications for each of these that should be fully understood in advance of launching, re-launching, or updating your website.
Registration Fee: $10
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