Learn how trial and (a lot of) error led to two wildly successful food brands, including Highkey which sells chocolate chip cookies that are a #1 bestseller on Amazon.
AJ Patel is a serial entrepreneur who founded two 9-figure businesses before turning 35. With entrepreneurial parents, AJ began his own journey as an entrepreneur in high school and was earning over $3,000 per day by his senior year in college. In 2015 he started a pet supplement company called Zesty Paws which recently sold for $610 million. AJ also started a low sugar snack brand called Highkey in 2018 best known for their chocolate chip cookie that is the #1 best-seller on Amazon. Highkey’s products are now sold in tens of thousands of retail locations nationwide like Publix, Target, Costco, and Whole Foods. AJ is currently working on his next innovation and remains passionate about creating companies and building teams by spotting “white space” opportunities.
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