Tom Renedo recently founded Renedo Consulting Services, specializing in Licensing, Business Development and Partnerships, after spending 22 years at Electronic Arts (EA SPORTS). As the Director of Business Development for EA SPORTS he worked with well-known franchises such as Madden NFL, NHL, EA SPORTS NCAA Football, Tiger Woods PGA TOUR, Rory McIlroy PGA TOUR, Need for Speed and Real Racing 3. Tom was responsible for developing and managing licensing partnerships with multiple leagues, teams, and governing bodies such as the NFL, NFLPA, Pro Football Hall of Fame, NCAA Football, NHL, NHLPA, IIHF, NBA, NASCAR, F1, PGA TOUR, DP World Tour, LPGA, USGA, PGA of America and the R&A.
Prior to EA, Tom spent three years working in the Canadian Football League in a football operations and licensing capacity with teams in Baltimore, Birmingham, and Montreal. He also served as the Director of Operations for the Birmingham Soccer Venue of the 1996 Summer Olympics.
Tom earned his B.S. in Management from Clemson University and his M.S. in Sport Management from Georgia Southern University. He resides in Charlotte, NC with his twin boys Connor and Cooper.
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