The Neil Euliano Chair in Italian Studies is proud to present a lecture by Luca Cottini on the world-famous “Made in Italy” brand.
“Made in Italy” is a globally recognized label, indicating a distinctive form of elegance, quality, and savoir faire. Why is this form of branding so successful? What uniquely Italian traits define it?
In this presentation, Dr. Cottini explores the complex meanings of this expression and its hidden aesthetics through the exploration of several iconic Italian-made objects from the 1920s to the present.
Luca Cottini (Ph.D. Harvard University) is Associate Professor of Italian Studies at Villanova University, host & creator of the YouTube show Italian Innovators, speaker, and author of a cultural history of the origins of Italian design (The Art of Objects. The Birth of Italian Industrial Culture, 1878-1928; 2018) and a biography of chocolate entrepreneur Michele Ferrero (Il fabbricante di cioccolato, 2023).
Refreshments will be provided after the lecture.
Read more about Dr. Neil Euliano.
This is a free event sponsored by the Neil Euliano Chair in Italian Studies and the Department of Modern Languages and Literatures.
For questions, please contact Dr. Chiara Mazzucchelli at Chiara.Mazzucchelli@ucf.edu
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