From Tent to Trademark: Building a Brand the Real Way

Join Josiah Candelaria, founder of Purple Ocean Superfood Bar, for an inspiring TED Talk titled "From Tent to Trademark: Building a Brand the Real Way."

In this powerful session, Josiah shares how he built his thriving business from a single tent setup into a cultural movement — without investors or shortcuts. This talk dives into real-world strategies for starting a business with purpose, validating ideas through action, overcoming challenges and building a brand that resonates deeply with the community.

Students will leave equipped with practical insights, entrepreneurial mindset tools and the belief that your passion — no matter how small it starts — can become a platform.