Join serial entrepreneur and Spot CEO Adam Ben-Evi for a fast-paced, hands-on workshop where you’ll turn a spark of inspiration into a launch-ready concept. In this interactive session, you’ll form mini teams, brainstorm a product idea, and learn how to validate it quickly. Adam will then walk you step-by-step through crafting a compelling Kickstarter campaign—from storytelling and visuals to reward tiers and community building—so you can fund and launch with confidence. Students will leave with a blueprint for transforming ideas into successful, market-ready products using real-world startup techniques.