Learn how to approach problems from a new perspective by joining Design Thinking 101, an interactive session covering:
- A high-level overview of the Design Thinking process
- How the Orlando Magic approach innovation
- A brief ideation exercise
Andrew Bekemeyer is a UCF alumnus and sports business professional with experience spanning ticket sales, live entertainment, and fan development. A Winter Garden, Florida, native, Bekemeyer began his career with the Orlando Magic as a live entertainment intern. He now serves as the assistant director of innovation, where he drives advancements across the sports business landscape.
Zach is a sports business professional who began his career with the Orlando Magic in 2021 as an innovation graduate associate. Born in Kingston, Jamaica, and with experience in Miami and Toronto, Zach has contributed to major sporting events across Florida, including two Pro Bowls, the Daytona 500, an MLS All-Star Game and a Super Bowl. His academic and hands-on experience in sports business continues to shape his approach to innovation.
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