Design Thinking 101 and The Industry of Innovation

Monday, September 21, 2026 2 p.m. to 3 p.m.

Design Thinking 101 session will include 1) a high-level overview of Design Thinking, 2) How the Orlando Magic approach innovation, and 3) a brief ideation exercise. 

Andrew Bekemeyer, a seasoned Sports Business professional, commenced his career as a live entertainment intern with the Magic, showcasing dedication and enthusiasm. Born in Winter Garden, FL, and spending time in Altoona, Pennsylvania, and Tallahassee, FL, Andrew brings a diverse perspective. His career expertise spans ticket sales, live entertainment, and fan development, culminating in his current role as the Assistant Director of Innovation, where he continues to drive advancements in the dynamic realm of Innovation in sports business.

Zach, a dynamic Sports Business professional, born in Kingston, Jamaica, and seasoned in Miami, FL, and Toronto, Canada, began his impactful journey as an Innovation Graduate Associate with the Magic in 2021. During his college years, Zach actively contributed to major sporting events across Florida, including 2 Pro Bowls, The Daytona 500, an MLS All-star game, and a Super Bowl. His unique academic and hands-on experience positions Zach well to drive innovation forward in the ever-evolving landscape of sports business.

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Student Union: The Blackstone LaunchPad

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Multicultural Student Center

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Blackstone LaunchPad at UCF CENTER FOR ENTREPRENURIAL LEADERSHIP