CPNM Fall 2019 Eminent Scholars Lecture Series
Join us December 5, 2019 at the Dr. Phillips Academic Commons (Room 106A) at UCF Downtown from 3-4:30 pm for, "Silence from the Brands: Message Control, Brand Ambassadorship, and the Public Interest" presented by Arild Waeraas, Ph.D.
Dr. Arild Waeraas is a professor of organization studies at the Norwegian University of Life Science, School of Economics of Business. His research interests are reputation, organization identity, the translation of managerial ideas and practices, and corporate social responsibility.
Dr. Waeraas will discuss is research on how public managers experience and handle the tension between empowering employees to be dedicated brand ambassadors while at the same time regulating their voice and the implications of aligning employee voice with the organization's brand, especially for the public interest.
All are welcome to attend.
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