Marketing Basics

Thursday, April 11, 2024 10 a.m. to noon

A webinar providing an overview of the marketing process for small business, as well as a close look at all elements of a marketing plan. Marketing is the driver of revenue growth and an imperative for small business success. Topics include the traditional four “P’s” of marketing – Product, Place, Promotion, and Price – as well as three new “P’s” with special application to small businesses – Positioning, People, and Planning.

Please note: Certain device’s Operating Systems (e.g. Windows S mode), browsers, programs/features, applications, firewalls, etc. may exist that restrict you from accessing this GoToWebinar session and its features. If you run into such technical difficulties please do any of the following Use Microsoft Edge Restart your device Disable Microsoft S Mode Configure your device’s firewall to allow GoTo Webinar to run. Use a different device.

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Calendar:

https://events.ucf.edu/calendar/2685/cos-events-for-departmental

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Speaker/Lecture/Seminar

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Small Business Marketing