From Tent to Trademark: Building a Brand the Real Way

Join Josiah Candelaria, founder of Purple Ocean Superfood Bar, for an inspiring TED Talk titled "From Tent to Trademark: Building a Brand the Real Way." In this powerful session, Josiah shares how he built his thriving business from a single tent setup into a cultural movement—without investors or shortcuts. This talk dives into real-world strategies for starting a business with purpose, validating ideas through action, overcoming challenges, and building a brand that resonates deeply with community and culture. Students will leave equipped with practical insights, entrepreneurial mindset tools, and the belief that your passion—no matter how small it starts—can become a platform.