Matchmaking and Reverse Trade Show events are a great way to meet and interact with agency and large prime contractor contacts. You do NOT want to take these events for granted. These events are a proven best practice for meeting contacts for the first time and to build on relationships that you have already started. This session will address some of the ‘tools of the trade’ for preparing for matchmaking events including Advanced Research, Customized Capability Statements, Elevator Speech, Probing Question Strategy and more. We may even put a few of you on the spot and do some role playing.
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