Marketing Basics

Thursday, April 11, 2024 10 a.m. to noon

This webinar will provide an overview of the marketing process for small business, as well as a close look at all elements of a marketing plan. Marketing is the driver of revenue growth and an imperative for small business success. Topics include the traditional four “P’s” of marketing — product, place, promotion and price — as well as three new “P’s” with special application to small businesses — positioning, people and planning.

Please note: Certain device’s operating systems (e.g. Windows S mode), browsers, programs/features, applications, firewalls, etc. may exist that restrict you from accessing this GoToWebinar session and its features. If you run into such technical difficulties, please do any of the following:

  • Use Microsoft Edge Restart your device
  • Disable Microsoft S Mode
  • Configure your device’s firewall to allow GoTo Webinar to run
  • Use a different device
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