Capability Statement Boot Camp powered by the APEX Accelerator at UCF.
A capability statement is a popular piece of marketing collateral in government contracting. It's a one-page summary of the business, much like a company resume, that can be a great tool to introduce your business. A capability statement won't be the only piece of marketing collateral that you use in government contracting, but it can be a great first step.
Kara Vernon and Steve South of the APEX Accelerator at UCF will present a detailed introduction to the capability statement and how it can be used in government contracting. Highlights will include:
- An overview of the capability statement
- A review of key components of a capability statement, including core competencies, differentiators and past performance
- The importance of customizing your capability statement
Kara and Steve will also review some example capability statements as part of their discussion, with the hope that there will be at least one or two clients who are willing to have their capability statements reviewed in front of the audience.
Join us for this training session focused on the cornerstone of your government contracting marketing effort!
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