Understanding your customers and the market for your product/service is important for every business. And market research is the tool that can give you the deeper and broader grasp of your market you want to maximize business success. It can help you evaluate business opportunities and guide key decisions and plans about, for example, the feasibility of a new business or product, expansion into new markets or the causes of a decline in revenues, to name a few. In this seminar you will learn about the two types of market research, the methodologies you can use and the steps to take to organize and analyze the information for maximum benefit to your business.
Fee: $45 for business located outside Orange County / $30 for business located inside Orange County
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