College of Sciences Distinguished Speaker Series Tim Sellnow, Ph.D. & Deanna Sellnow, Ph.D.Professors of Strategic CommunicationNicholson School of CommunicationUniversity of Central Florida Communicating During a Crisis: Making Connections that Matter with Diverse Publics By their nature, crises are shocking, threatening, and require an immediate response. These characteristics make crisis communication difficult on many levels. For example, crises create a high …
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